Certus Finance Group

The Birth, Purpose, and Vision of Certus Finance Group

Certus Finance Group was born from a deep conviction — that financial clarity can change lives, families, and entire communities.

Growing up in Baltimore City, I saw what happens when good people work hard yet still struggle to get ahead. It wasn’t a lack of ambition holding them back — it was a lack of access, education, and someone to guide them through the financial maze. That reality left a lasting mark on me, and it became the foundation for what Certus stands for today.

Certus was created to be a bridge — between potential and progress, between dreams and direction.

Our purpose is to help entrepreneurs, families, and individuals take control of their finances with confidence. We go beyond tax returns and bookkeeping — we teach, we empower, and we stand beside our clients as partners in their growth. Because real financial success isn’t just about numbers; it’s about creating stability, opportunity, and legacy.

Our vision reaches far beyond profit and spreadsheets. It’s about transforming the financial narrative of our communities — helping business owners build generational wealth, families gain freedom, and young people see that success is possible, right here at home.

Certus Finance Group isn’t just a firm. It’s a movement — one that began in Baltimore but is built to inspire change everywhere people are ready to take charge of their financial future.

Our Vision

At Certus Finance Group, our vision is to redefine what true financial partnership looks like — empowering individuals, families, and entrepreneurs to take control of their financial futures.

We believe lasting success begins with education and understanding. That’s why we go beyond traditional services to teach the principles of banking, investing, insurance, homeownership, and business growth — the pillars of generational wealth.

Our mission is to help everyday people build confidence, stability, and legacy — so they can create opportunities not only for themselves but for the generations that follow.

Our Mission

We provide trusted guidance, practical education, and personalized financial strategies that help individuals, families, and business owners take control of their financial journey — from managing everyday budgets to building long-term wealth.

Through transparency, mentorship, and genuine care, we aim to transform financial stress into financial confidence — helping our clients create the stability and freedom they deserve.

Certus’ 5 Pillars

Integrity

We act with honesty and transparency in every decision.

Accountability

We take ownership of our work and the outcomes we deliver.

Precision

Every number matters; accuracy is our foundation.

Service

Our clients' success is the measure of our own.

Growth

We don’t just balance books; we build stronger businesses.

Meet the Founder - Certus Finance Group

Meet the Founder

Visionary Leadership at Certus Finance Group

Bernard McFadden
Bernard McFadden III
Founder & CEO
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Branch Banking
📈
Investments
🛡️
Insurance
👨‍💼
Retirement Planning
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Financial Services
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Real Estate

Professional Journey

My story begins in Baltimore City — a place that shaped my resilience, my perspective, and my purpose. Growing up here, I witnessed the realities of financial struggle up close: families doing everything right, working hard, yet still feeling like stability was always just out of reach. Baltimore taught me grit — the kind that comes from facing challenges head-on and finding ways to rise above them.

But it was my Jesuit education that gave that grit direction. It instilled in me the values of discipline, integrity, and service — a belief that success means little unless it's used to uplift others. The combination of Baltimore's toughness and the Jesuit commitment to purpose and principle molded me into the man I am today — grounded in faith, driven by empathy, and unwavering in my pursuit of excellence.

Over the years, I built a career deeply rooted in the world of finance — gaining experience across branch banking, lending, insurance, investments, and retirement planning. I learned how financial systems truly work, and more importantly, how they affect real people. I saw how one informed decision could change a family's future, and how the lack of guidance could hold someone back for years.

Entrepreneurial Vision

Those experiences opened my eyes to a greater purpose. Working within some of the largest and most respected financial institutions taught me what excellent service should look like — but it also revealed what was missing: a genuine connection to the people being served. That realization became the driving force behind Certus Finance Group.

I created Certus as a fountain of information and service — a place where financial knowledge meets real-world application. Through Certus, I've combined everything I've learned throughout my career to help individuals, families, and business owners take control of their finances and build lasting legacies.

Personal Commitment

I carry Baltimore with me in everything I do — the grit, the grind, and the heart. This city shaped who I am, and it's the reason I'm committed to using my knowledge and experience to empower others. Because for me, success isn't measured by titles or income — it's measured by the impact I leave behind.

Stay connected with Certus

Stay connected with Certus for updates, insights, and helpful financial guidance designed to support your growth and keep you informed every step of the way.

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